Communicate your Brand In the last post, I wrote about the importance of communicating with your members, participants and prospects. In this edition I’m giving you the 7 critical pieces of communication you need to have in place. 7 forms of communication you need to have There are lots of ways to communicate with your members and participants, but there are some things that you need to have in...
When you have developed your brand personality, defined the Target Market and created the visual identity of your brand, you can move onto the importance of good communication to engage everyone involved with you organisation. You need to ‘introduce’ your organisation What’s the first thing you do when you meet someone? Generally, unless they are mugging you, you introduce yourself. You give them a short but informative “overview” of...
Develop your logo and the visual language of your brand The way your sports organisation appears and acts to the outside world is your brand. What you see visually is the ‘look and feel’ of your brand – we refer to this as the Visual Language. The visual language includes your brandmark (or logo), stationery (business cards, letterhead, with compliments slip and other similar material) and ‘brand collateral’ such...
Create a clear, simple message to your target market Once you have developed a platform for your brand, you will have the foundations to start building a message that identifies why you are different and compels people to find out more. You might be thinking “but I already know what my message is. We run archery competitions and events for people who like archery or want to learn”. That...
Get a clear and compelling Brand that tells people who you are! In today’s market, being remarkable is essential. If you don’t have a clear and compelling Brand, that tells people simply and quickly who you are and what you stand for, you will always find it hard to compete. What is a brand? A brand is not just a logo, a product, an advertisement, or a set of...
Whether you like it or not, your club or association already has a brand. The brand is the way that people in your target market think and feel about your organisation as it stands today. These thoughts and feelings have been influenced by many things: How they interacted with your website What they think about your logo If they could find the information they wanted when they looked online...