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Client testimonials


What other people think about us…

What others have to say about working with us is far more important than what we say about ourselves. The following testimonials have been received from people who have worked with us in the past on sports marketing and other branding projects.

We always try to act with the highest integrity and ethics. We believe in the saying “What goes around, comes around”, meaning that in the long-term, its always best to do the right thing by people and give them your very best, always ensuring that they get what we said they would.

We want to have relationships where our partners would be happy to work with us again in the future and try to ensure we always work with this in mind.

If you have worked with us, we would welcome your honest feedback on our performance. Please click here!
  • Nick Mooney, Strategic Manager at School Sport Victoria, Department of Education
    "Ned is an outstanding operator who has a broad and deep knowledge of the sports industry as a whole. He is creative, results driven and personable. I couldn't recommend Ned more highly."
  • Kieran Brazil, Principal - Brazil Recruitment
    "I know Ned as a client , as a recruiter, and I can safely say I wish they were all like him! He is a genuine, considerate person, professional, empathetic, and striving for the best. A very human person, he cares about the way in which he deals with others, always prepared to see things from others' perspectives. I imagine this would make him very valuable as a leader of his design studio from a clients point of view. He will really listen, understand what you are looking to do, and then motivate his people to deliver. Ned is a great client, and a top bloke - a great Aussie recommendation - one of my very few clients that is taller than me too!"
  • Boti Nagy, Journalist, News Corporation
    "In my media capacity, I had the great pleasure to work with Ned during the times he was involved in the National Basketball League at Perth Wildcats and Victoria Titans, and also less directly when he was in SA as CEO of the soccer league's Adelaide Force. I always found Ned to be very energetic, enthusiastic, creative and committed and I strongly valued his efficiency, candour and well-formulated viewpoint on issues. A forward and a lateral-thinker, he was a pleasure to deal with and always professional, regardless of the potential contentious nature of some the media coverage of his sports and teams. I have no hesitation in recommending Ned for any position that involves dedication, flair or presents challenges that require quick-thinking and positive solutions."
  • Louise Duffy, Tasweld Engineering
    "Ned, You have the touch! We are very excited (muted none the less because we are engineers). Kind Regards,"
  • Chris Carroll, GM Marketing and Digital at Medibank
    "I have known Ned for over 25 years and in that time can attest to his professionalism, work ethic, integrity and thought leadership. Independant of the issue, Ned possess higher order problem solving skills that any business partner will benefit from."
  • Scott Derwin, Committee member at AICD Sunshine Coast
    "Ned is a personable guy who understands his brief and the need to engage stakeholders to produce a successful result. He can work through complex issues but still produce the results, on time and within budget. The new imagery he produced for Basketball Australia was widely acclaimed and accepted."
  • Tim Davies, Manager, Seller Education & Engagement at eBay
    "Ned is an extremely collaborative person who has demonstrated his creative prowess time and time again. His understanding of branding and marketing is second to none and he delivers every time. Ned is also a very generous and sincere person who always has time to share. I commend him on his success thus far and hope many more can experience the Coten touch!
"
  • Andrew Collins, General Manager, Sporting Pulse
    "Ned worked with me on the re-positioning of the SportingPulse brand. 
Throughout the process and beyond, Ned empowered our team to make good decisions based on a great mix of deep knowledge, logic and inclusiveness."
  • Matthew Cowling, Sports professional
    “Ned and I have collaborated on a number of sport brand and marketing projects over 15 years. He is a very effective communicator, personable, a person you can trust"
  • Chris Heverin, Future Sport & Entertainment
    “Ned lead our branding for Australian basketball superstar Lauren Jackson and developed the brand for the Greatest Ever Australian Footballer. His work is exemplary, marked with creative flair, a high level of professionalism and strong, proactive communication."

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What we do

Game Plan Marketing uses simple branding and marketing systems that enable sports organisations to generate more members & revenue and build thriving communities. We work most effectively with organisations who run great competitions but haven't reached their real potential.

We help create organisations that engage people in sport and physical activity, as we believe the world needs it more than any time in history. Because of what we do, our clients get to love their involvement in sport, without worrying about money, sponsors and finding members. We leave people feeling relieved that they have a solution and inspired about the future.

Ned Coten, Game Plan Marketing

Services

Game Plan Sports Accelerator program Game Plan Marketing workshop Put your marketing on autopilot Ultimate sports camp marketing pack Brand & marketing consulting

Specialties

  • Developing a compelling message
  • Branding that tells the world what you stand for
  • Automate your marketing (and free up your time)
  • Clear, engaging communication to members & participants
  • Developing products that your customers love
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