What we do

What We Do


Many sports organisations are very good at operations. They run good competitions, the website is up to date with results, officials are in the right place at the right time and the seasons just roll along.

But the marketing sucks! New members are not engaged and signed up, volunteers are hard to come by and the few sponsors are often ‘friends of the sport’ rather than true commercial partners.

When you have the tools and support to develop a thriving sports community, no matter where you are now, it’s like crossing a line. The feeling of security this gives you is truly exciting!

Learn the Five Step Sequence to building a highly valued, engaging and successful sports organisation:
1. You need a clear and compelling BRAND

In todays market, being remarkable is essential. If you don’t have a clear and compelling Brand that engages people simply and quickly by telling them who you are and what you stand for, you will always find it hard to compete.

2. You need to COMMUNICATE regularly with your sports community

Regular, targeted communication builds credibility, trust and authority. You need to develop a clear framework for educating and engaging your community, which in turn attracts fresh opportunity.

3. You need to AUTOMATE your marketing

Technology has changed the way the world works – you need to use it to your advantage. Automate your marketing so you can do what you love and use your resources to build your sports organisation into an amazing brand.

4. You need to ENGAGE your members and turn them into raving fans

Find, engage and retain the people that are pre-qualified and naturally suited to your sports brand. Deliver a truly great experience for them and they’ll be eating out of your hand (and telling everyone they know).

5. You need to develop PRODUCTS that generate revenue

Restricting yourself to traditional products like competitions and clinics kills your value and future opportunity. Develop new ways to package and deliver your sport and unique expertise in order to reap the benefits.