Based on the core activities of your sporting organisation. This usually includes membership/subscription fees, competitions, tournaments/carnivals, holiday camps, coaches’ training, merchandise and special events. But in addition to this, you can also develop ‘specialised’ products with high value and limited supply.
We often refer to these are ‘sponsorships’, but really they are partnerships – a joint venture between your sports organisation and another enterprise aimed at generating more value for both parties.
For a variety of reasons, many sports organisations are either not aware of available grants or don’t do the work to follow up on them. This can provide a significant opportunity for you.